Car fans love showing off their customized rides in front of 7-Eleven’s iconic neon signs.
So we invited them to design their own 7-Eleven–themed car on Instagram—and then brought it to life for real.
Hypebeast noticed.
I was lucky enough to CD this with a very talented team at 360i.
Model 711
Fans voted on eight different mods on IG.
The Slurpee gear shift was my favorite.
Then we made Model 711 for real.
And gave fans a chance to win it.
100k votes.
20k new followers.
And 1 winner…
