Model 711
Car fans love showing off their customized rides in front of 7-Eleven’s iconic neon signs.
So we invited them to design their own 7-Eleven–themed car on Instagram—and then brought it to life for real.
Hypebeast noticed.
I was lucky enough to CD this with a very talented team at 360i.
Fans voted on eight different mods on IG.
The Slurpee gear shift was my favorite.
Then we made Model 711 for real.
And gave fans a chance to win it.
100k votes.
20k new followers.
And 1 winner…
