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Model 711
Cars fans love showing off their customized rides in front of 7-Eleven neon signs.
So we had them design their very own 7-Eleven themed car on IG, and then we made it for real.
Then Hypebeast picked it up.
I was lucky enough to CD this project alongside some very talented people at 360i.
Fans voted on eight different mods on IG Stories.
The Slurpee gear shift was my personal favorite.
Then we made Model 711 for real.
And gave fans a chance to win it.
100k votes.
20k new followers.
2m organic impressions.
And this lucky devil got to take it home.
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